About Us

The idea for a sneaker company has been with me from a young age. I wanted to create a fresh new face in the sneaker world - a brand for the people. That's where Hypo comes in. In 2015, my dream began to take shape, and after a year and a half of researching, designing and developing, Hypo was born. We believe that within each of us lies a competitor, a part of us that strives for greatness. Hypo was brought into existence with the mentality of pursuing greatness while catching excellence along the way. 


Never stop dreaming, believe in yourself, believe in the hype, believe the Hypo. 


S. Coca
Our Mission - We strive to bring comfort, style, and innovation to the competitor in all of us.